10 Best BBB Accredited Life Insurance Companies in 2025 (Check Out the Top Providers)

Top Pick for BBB Accredited: Erie

1,883 reviews

Compare Rates →

4.2

Table of Contents

Toggle

Company Facts

Full Coverage That is BBB Accredited

$70/mo

A.M. Best Rating

A+

Complaint Level

Low

Pros & Cons

• Affordable Premiums
• Good Customer Service
• Wide Coverage Options
• Easy Claims Process
• Local Agent Availability

• Limited Availability
• Mixed Customer Reviews
• Regional Coverage Areas

» Erie Life Insurance Review

1,883 reviews

Compare Rates →

Best BBB Accredited Program: Allstate

11,638 reviews

Compare Rates →

4.0

Company Facts

Full Coverage That is BBB Accredited

$60/mo

A.M. Best Rating

A+

Complaint Level

Low

Pros & Cons

• Multiple coverage options
• Various discounts
• Additional savings programs

• Lower than average customer service ratings
• Higher than average auto insurance rates

» Allstate Life Insurance Review

11,638 reviews

Compare Rates →

Best BBB Accredited Rates: Geico

19,116 reviews

Compare Rates →

4.1

Company Facts

Full Coverage That is BBB Accredited

$55/mo

A.M. Best Rating

A++

Complaint Level

Low

Pros & Cons

• Competitive Rates
• 24/7 Customer Service
• Fast Claims Process

• Limited Local Agents
• No Custom Coverage
• Rate Increases

» Geico Life Insurance Review

19,116 reviews

Compare Rates →

The best BBB accredited life insurance companies are Erie, Allstate, and Geico, with Geico offering the lowest rates. Erie is known for great discounts, and Allstate’s UBI program rewards safe driving. Plans start at just $12 a month, giving you affordable options.

These companies offer the best mix of price, features, trust, and reliability, ensuring you get quality coverage at an affordable rate.

Read more: Understanding Life Insurance Trusts

Our Top 10 Company Picks: Best Life Insurance Companies That Are BBB Accredited

Company	Rank	Bundling Discount	A.M. Best	Best For	Jump to Pros/Cons
	#10	25%	A+	Solid Discounts	Erie
	#2	25%	A	UBI Program	Allstate
	#3	25%	A++	Affordable Rates	Geico
	#4	25%	A	Customer Satisfaction	American Family
	#5	12%	A	Flexible Coverage	AIG
	#6	20%	A	Wide Availability	Farmers
	#7	25%	A	Multiple Options	Liberty Mutual
	#8	20%	A+	Reliable Service	Nationwide
	#9	17%	B	High Satisfaction	State Farm
	#10	10%	A++	Military Focus	USAA

With solid customer support and reliable coverage, these three companies consistently stand out in the industry.

Does another provider have lower rates? Find out by entering your ZIP code into our free quote comparison tool.

This means that the business has taken steps to prove its trustworthiness and can therefore market its products as an “accredited” company. 

Best BBB-Accredited Life Insurance Companies

The table below shows which life insurance companies are BBB accredited, and we’ve included each company’s A.M. Best and NAIC ratings for comparison.

Financial and Consumer Ratings of Life Insurance Companies That are BBB Accredited

Insurance Company
	A	A	0.98
	A+	A+	1.45
	A+	A	0.77
	A+	A+	0.60
	A	A	1.70
	A+	A++	0.55
	A-	A	0.55
	A+	A+	0.78
	A+	B	0.78
	A+	A++	1.74

These ratings help you see how strong each company is financially. They also show how well each company handles customer complaints.

BBB Accredited Life Insurance Monthly Rates by Provider & Coverage Level

Insurance Company	Minimum Coverage	Full Coverage
	$15	$50
	$20	$60
	$25	$75
	$18	$70
	$22	$65
	$17	$55
	$19	$58
	$16	$52
	$14	$48
	$12	$45

As you can see, Nationwide Life Insurance is BBB accredited as the best life insurance company due to its financial strength, high customer satisfaction, available discounts, and low complaint score with NAIC.

Life Insurance Discounts From the Top Providers that are BBB Accredited

Insurance Company	Available Discounts
	Multi-policy, Healthy Lifestyle, Non-Smoker
	Multi-policy, Early Enrollment, Good Health
	Multi-policy, Non-Smoker, Healthy Lifestyle
	Multi-policy, Non-Smoker, Safety Features
	Multi-policy, Non-Smoker, Good Health
	Multi-policy, Good Driver, Military, Non-Smoker
	Multi-policy, Early Enrollment, Non-Smoker
	Multi-policy, Non-Smoker, Bundling
	Multi-policy, Non-Smoker, Good Health
	Military, Multi-policy, Good Health

This makes it a reliable choice for many people. It stands out for offering strong coverage and dependable service.

Read more: Primerica Insurance Review & Complaints: Life Insurance

Life Insurance Companies and BBB Accreditation Process

An accredited insurance company can use the BBB’s accreditation logo as a seal of trustworthiness. This gives consumers shopping for life insurance more confidence in the product or service. 

It also ensures the company meets high standards for customer satisfaction and reliability. Choosing an accredited provider can help you feel secure in your decision, knowing they are committed to ethical practices.

Read more: Life Insurance Coverage

BBB Ratings for Life Insurance Companies

The BBB looks at things like a business’s longevity, complaints handling, and honesty of business practices. A high rating means the company is doing well in these areas.

Our employees help customers through trying situations every day. We continue to be here for you during these uncertain times. For more information, visit https://t.co/EP4KIlV8Pp pic.twitter.com/aqkBonRH5e

— Liberty Mutual (@LibertyMutual) May 21, 2020

This rating helps people decide if they can trust the company. Before understanding accreditation, we must know how the BBB hands out ratings.

Ratings are based on numerous factors, such as:

• The type of business and how long it’s been in operation
• Transparency and trustworthiness
• Compliance and marketing methods
• Commitment to BBB standards

The final score is expressed on a scale of 100 points. Based on the total score, the BBB assigns a letter rating from A+ to F.

Read more: Life Insurance Guide for Business Partners

Understanding Insurance Company Accreditation

After receiving its rating, an insurance company can become accredited if it qualifies. The BBB requires the following for a business to become accredited:

• You need to have been in business for six months or longer.
• You have the required bonding and licenses for the jurisdictions in which you operate.
• You don’t have any unresolved customer complaints.
• You don’t have any governmental ethics violations.
• You fulfill all of your contracts and promises made in business and advertising.
• You adhere to governmental and BBB advertising laws and codes.
• Your website provides and adheres to a privacy policy and uses secure financial transactions, where applicable.

Even though businesses pay an annual fee for accreditation, it cannot be purchased outright. All businesses must meet and maintain the requirements. Companies that receive it can display the BBB accreditation logo in advertising campaigns.

This logo helps build trust with consumers by showing the company meets high ethical standards. It also signals to potential customers that the company is committed to resolving disputes fairly.

Read more: 9 Best Insurance Companies

Shopping for a Life Insurance Company Accredited by the BBB

If you’re shopping for life insurance, whether you’re looking for a standard or instant life insurance policy, don’t immediately conclude that accredited companies have more expensive rates.

If rates seem higher, it’s likely because the insurance company is selling a higher-quality product with a more trustworthy service. This means that affordable rates are not necessarily the same as cheaper rates. 

Consumers will need to weigh the benefits of accreditation against the cost of insurance to decide what is truly affordable. Accredited companies offer:

• Better claim handling. Accredited companies must prove to be responsive and honor commitments to policyholders. This translates into improved claim processing for insurance companies.
• Honest advertising. Each accredited company is required to be transparent, honest, and ethical in how it markets products and services. You can trust that you’ll get what you pay for with a life insurance company that has been accredited.
• Improved customer service. The rating system on which accreditation is based requires a business to have excellent customer service, so an insurance company that has been accredited likely has high rates of customer satisfaction.

Keep in mind that term life insurance tends to be cheaper than whole life insurance. So if price is very important to you, looking into the best term life insurance companies might be the way to go.

Affordable insurance is not just about the rates but about the trust, service, and long-term relationship you should expect. Accredited life insurance companies are more likely to make your purchase worthwhile.

Case Studies: Choosing the Best BBB Accredited Life Insurance Companies

Finding the right life insurance company can feel overwhelming, but looking at real-life examples can help. These case studies show how Erie, Allstate, and Geico—three of the best BBB accredited life insurance companies—meet different needs based on trust, service, and value.

Case Study 1: Reliability and Financial Strength

John, 45, is looking for a life insurance company he can count on for the long run. With BBB accreditation and dependable service, Erie gives John the peace of mind that his family will be well taken care of. He chooses Erie because of its great reputation and strong financial stability

Case Study 2: Ethical Business Practices and Customer Satisfaction

Sarah, 35, values honesty and customer care. She goes with Allstate, a BBB-accredited company known for ethical business practices and great support. Allstate gives Sarah peace of mind with its clear policies and customer-first approach.

Case Study 3: Financial Stability and Positive Feedback

Michael, 55 and retired, want a stable company with good reviews. He picks Geico, which has been praised for low rates, strong coverage, and reliable service. Geico’s BBB accreditation and positive customer feedback make him feel secure about his choice.

Whether you care most about trust, customer service, or affordability, Erie, Allstate, and Geico offer excellent life insurance options. Each is BBB accredited and stands out for its strengths, which help you find the right fit for your life.

Read more: Term Life Insurance

Choosing the Right Life Insurance for You

Finding the right life insurance company is easier when you see how others made their choices. Erie, Allstate, and Geico are among the best BBB accredited life insurance companies, catering to different needs with their strengths in reliability, ethical practices, and financial stability. Whether you prioritize trust, customer service, or affordability, these companies offer solid options. Choose the one that best fits your needs for peace of mind and security.

Don’t let expensive insurance rates hold you back. Enter your ZIP code and shop for affordable premiums from the top companies.

Read more: What is instant life insurance?